Running a business online doesn’t make it any less demanding or stressful. Sure – everything you do, from setting up your store to building your brand, can be done from a remote location. But unless you want to invest good money on a full-service firm or consultant, you need to be fully involved with your brand-building and marketing efforts.
Luckily, anyone can learn how to market online business ventures. You just need grit, patience, business acumen, and the right resources to point you in the right direction. Below are the five fundamental steps that will get you started:
1. Create a Beautiful Site
For online businesses, building an online presence is the name of the game. According to statistics, 80% of consumers turn to a company’s website before making purchase decisions. To convince them of your worth, make sure your website possesses the following elements:
- High-Quality Images – Great visual content captures attention and highlights text important text elements such as CTAs, headers, and product information. You can use Pixabay, Pexels, or Shutterstock to look for high-quality images to embed in your site.
- The Right Colors – Certain color combinations have a psychological effect on the online audience. They also affect the brand image you want to cultivate. Blue, for example, can help build trust while yellow can indicate approachability.
- Branding Elements – For branded elements like logos, banners, and icons, you can have them custom-made by freelancers on marketplaces like Fiverr or Upwork.
- Readability – Readability is an essential factor in user experience. That said, pick a font that’s simple and easy on the eyes – like Arial, Georgia, Helvetica, or Open Sans.
Despite having these elements in hand, it requires skill, time, and the right tools to fit them cohesively into one website. Hiring professional web designers can help you through this process as you focus on other areas of your online business.
2. Optimize Site for Search Engines
Search Engine Optimization or SEO is one of the pillars of online business success. Statistics reveal that up to 6.5 billion users search the internet every single day. And without SEO in your online marketing arsenal, you significantly limit your brand’s visibility and revenue potential.
A comprehensive SEO strategy can help your site rank highly in search engine results – exposing your brand to tons of search users. This requires authoritative backlinks, keyword-optimized content, mobile-friendliness, an optimized internal link structure, and plenty more. Since you need to compete with thousands of other brands for search engine placements, it’s better to have these requirements efficiently provided by a professional agency.
3. Promote Your Content to the Right Channels
Remember: content is king, but distribution is queen. Without a promotion strategy to increase your content’s exposure, you might as well give up online marketing and invest your resources elsewhere.
Today, one of the best ways to promote your content is through influencers. They comprise of popular bloggers, social media celebrities, and everyone else who can sway the purchase decisions of your target audience. You also need to raise brand awareness through high-traffic publications that relate to your niche.
But to leverage these content distribution channels, you need an airtight content marketing strategy – from content development all the way to relationship management. Quality content is the main building block for these campaigns, which is why you should consider the content marketing services of an external firm. Due to the on-demand nature of such services, they are usually more cost-effective and dependable than in-house content teams.
4. Build a Vibrant Community on Social Media
Building an online presence is challenging not because it’s difficult to create a website, but because it’s hard to win the online audience’s trust. Since most online users would rather trust peer recommendations rather than branded content, you need to invest in your social media presence to increase traffic as well as the conversion rate on your site.
You can start by creating official business pages on major social media networks. Just be active when it comes to publishing content, engaging your followers, and participating in conversations. Also pay attention to factors such as brand mentions, your audience’s active times, and trends that can relate to your brand. A professional social media management team can help get these things done across multiple networks.
5. Gather Email Subscribers
Whether you’re a solopreneur or a large corporation, managing a mailing list is one of the best ways to keep in touch with your audience. On average, 96% of your visitors aren’t ready to buy on their first visit. To prevent wasting your traffic generation efforts, you need a lead capture strategy that can turn these visitors into subscribers.
However, an effective email marketing strategy requires a diverse set of skills – from newsletter design to relationship management. Professional list growth and management services not only have these skills, but also the right platforms for quick, measurable, and sustainable results.
Ready for the Next Step?
Marketing an online business involves a lot of work. If you’re ready to take the next step, feel free to check our services and learn how to outrun the competition with proven strategies.